We've spent two decades building digital products—not advising from the sidelines, but writing code, shipping features, and dealing with production incidents at 2am. That experience shapes everything about how we approach product development today.

When we partner with you on product development, we're not handing over a requirements document and walking away. We work alongside your team through the messy reality of building something new: the pivots when user research contradicts assumptions, the hard trade-offs between scope and timeline, the technical decisions that seem small but compound over years.

Our track record includes 500%+ performance improvements on existing platforms, regulatory-compliant systems for healthcare and financial services, and MVPs that evolved into products serving millions of users. We've built e-commerce platforms that handle Black Friday traffic, healthcare systems that meet EU MDR and FDA requirements, and developer tools that engineering teams actually enjoy using.

Software Architecture

Software architecture is where many product efforts go wrong. Early decisions about system design, technology selection, and integration patterns have outsized impact on everything that follows. We bring deep expertise in designing systems that scale—not theoretical knowledge from whitepapers, but hard-won lessons from building and operating complex systems in production.

We conduct architecture assessments that identify where decisions are actually causing pain. We design new systems that balance immediate needs with long-term maintainability. We guide technology selection without vendor bias. And we plan migrations that account for business continuity, team capacity, and the inevitable surprises.

Healthcare Technology

Healthcare is where we've spent the most time recently. We've served as interim CTO/CPO for medical device companies, built platforms that meet FDA and EMA requirements, and navigated the complexity of Software as Medical Device (SaMD) certification. Healthcare technology requires both technical excellence and regulatory sophistication—we bring both. Learn more about our healthcare expertise.

Not every company needs a full-time CTO, but every company building software needs technical leadership. We've held CTO and CPO roles at multiple startups—we know what the job actually requires, not just what it looks like from the outside.

As a fractional CTO, we provide the strategic and hands-on leadership your technical organization needs. That means different things at different stages: for early-stage startups, it might be setting up development practices and making foundational architecture decisions. For growth-stage companies, it's often about scaling the team, managing technical debt, and communicating with investors. For established organizations, it might be leading a modernization initiative or preparing for due diligence.

The work spans strategy and execution. We'll develop technology roadmaps and present to your board, but we'll also review pull requests and help debug production issues. We hire engineers and design team structures, but we also get into the codebase when that's what's needed. This isn't advisory from a distance—it's actual leadership, just on a fractional basis.

Executive Coaching

Leading a technical organization is a specific kind of challenge. You need to bridge engineering and business, manage highly skilled knowledge workers, make decisions with incomplete information, and often do all of this while the organization is changing rapidly around you.

In partnership with Lena Reinhard, we offer coaching specifically designed for technical leaders—CTOs, VPs of Engineering, technical founders, and engineering managers navigating the transition from individual contributor to leader. Our coaching combines Lena's expertise in organizational psychology with practical experience leading engineering organizations.

We work on the challenges that actually come up: building engineering culture, scaling teams without losing what made them effective, communicating technical concepts to non-technical stakeholders, managing the emotional demands of leadership. Learn more about our coaching practice.

We've worked on both sides of the consulting divide: leading transformation engagements at McKinsey Digital Labs, and being the startup founder or interim CTO implementing recommendations from outside advisors. That dual perspective shapes how we approach advisory work.

Too much consulting produces beautiful slide decks that never translate to action. Recommendations that ignore organizational reality, technical constraints, or implementation complexity. We take a different approach: every recommendation we make is grounded in what we've seen actually work, and we stay engaged through implementation rather than disappearing after the strategy is presented.

Digital Transformation

We help organizations assess their current digital maturity, develop technology roadmaps, and make the build-vs-buy decisions that shape their future. But we don't just hand over a plan—we help you sequence the work, navigate the organizational change management, and course-correct as reality inevitably differs from projections.

Technical Due Diligence

In partnership with Philipps & Byrne—who bring 600+ assessments and over €16 billion in guided funding—we provide honest, thorough technical assessments for PE/VC investments. We've seen enough codebases and engineering organizations to quickly identify what's working and what's not, and we communicate findings in terms that inform investment decisions.

Organizational Transformation

Technology transformations fail when they ignore the human element—culture, leadership, change management. With Lena Reinhard, we combine technical leadership expertise with deep organizational psychology knowledge. Together, we address both dimensions: the technical changes and the human systems that determine whether those changes stick.

We can work across industries, but we've developed particular depth in sectors where our combination of strategic and technical expertise is especially valuable—typically complex, regulated environments where getting it wrong has real consequences.